A play with form
From the very beginning, the highest demands are placed on every watch created in the ranks of Alexander Shorokhoff. In doing so, the watchmaker is always breaking new ground and living up to his role as a designer. Impressive and determined at the same time, the brand keeps reinventing the shape of men’s chronographs and is all too often good for a surprise. For example, Alexander Shorokhov succeeded in creating the world’s first completely round watch. But the rest of the men’s chronographs also alternate round classics with angular formats. Likewise, the brand always enjoys playing with shapes, especially in the design of the dials.