Privacy policy

3) Cookies
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, ie after closing your browser (so-called session cookies). Other cookies remain on your device and allow us or our affiliate (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information, such as browser and location data as well as IP address values, to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.
In some cases, cookies are used to simplify the ordering process by storing settings (for example, remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal cookies are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f DSGVO for safeguarding our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.
We may work with advertising partners to help us make our web site more interesting to you. For this purpose, in this case, when you visit our website, cookies from partner companies are stored on your hard disk (third-party cookies). If we cooperate with aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following paragraphs.
Please note that you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the Help menu of each browser, which explains how to change your cookie settings. These can be found for the respective browser under the following links:
Internet Explorer: http://windows.microsoft.com/en-US/windows-vista/Block-or-allow-cookies
Firefox: https://support.mozilla.org/en/kb/cookies-allow-and-dispose
Chrome: http://support.google.com/chrome/bin/answer.py?hl=en&hlrm=en&answer=95647
Safari: https://support.apple.com/kb/ph21411?locale=en_US
Opera: http://help.opera.com/Windows/10.20/en/cookies.html
Please note that if you do not accept cookies, the functionality of our website may be limited.4) contact
When contacting us (for example via contact form or e-mail), personal data is collected. Which data are collected in the case of a contact form can be seen from the respective contact form. These data are stored and used solely for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f DSGVO. If your contact is aimed at concluding a contract, then additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the matter in question is finally clarified and provided that no statutory storage requirements are in conflict.5) Data processing when opening a customer account and for contract execution
According to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed when you provide it to us for the execution of a contract or when opening a customer account. Which data are collected, can be seen from the respective input forms. A deletion of your customer account is possible at any time and can by a message to the o.g. Address of the person responsible. We save and use the data you have provided for the execution of the contract. After completion of the contract or deletion of your customer account your data will be blocked with regard to tax and commercial retention periods and deleted after expiration of these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data by our side which we will inform you accordingly below.

6) Use of your data for direct mail
Registration for our e-mail newsletter
If you subscribe to our e-mail newsletter, we will send you regular information about our offers. Mandatory information for sending the newsletter is your e-mail address alone. The indication of further possible data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have explicitly confirmed to us that you agree to the sending of the newsletter. We will then send you a confirmation e-mail asking you to confirm by clicking on a link that you wish to receive newsletters in the future.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we will save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional purposes by means of the newsletter. You can cancel the newsletter at any time via the provided link in the newsletter or by sending a message to the person named above. After cancellation, your e-mail address will be deleted immediately in our newsletter distribution, as far as you have not expressly consented to further use of your data or we reserve the right to further data use, which is permitted by law and about which we inform you in this statement.

7) Data processing for order processing
7.1 In order to process your order, we cooperate with the following service providers who support us wholly or partially in the execution of closed contracts. These personal data will be transmitted to these service providers in accordance with the following information.
The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of the contract, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned bank as part of the processing of payments, if this is necessary for the payment process. If payment service providers are used, we will inform you explicitly below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b DSGVO.
7.2 Use of payment service providers (payment service providers)
– Paypal
For payment via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal, we will transfer your payment data to Paypal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”). The disclosure is made in accordance with Art. 6 para. 1 lit. b DSGVO and only insofar as this is necessary for the payment process.
PayPal reserves itself for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment” via PayPal the execution of a credit check. If necessary, your payment data will be processed in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of the legitimate interest of PayPal in determining the ability to pay to credit bureaus. The result of the credit check on the statistical probability of default is used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values ​​(so-called score values). Insofar as score values ​​are included in the results of the credit rating, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values ​​includes, but is not limited to, address data. For further data protection information, among other things to the used credit reference agencies, please refer to the privacy policy of PayPal: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may continue to be entitled to process your personal data, if this is necessary for the contractual payment.

8) Use of Social Media: Social Plugins
Facebook as a standard plugin
Our website uses so-called social plugins (“plugins”) of the social network Facebook operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social Plug-in of Facebook” or “Facebook Social Plugin”. An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins
When you visit a page of our website that contains such a plugin, your browser connects directly to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are currently not logged in to Facebook. This information (including your IP address) will be transmitted from your browser directly to a Facebook server in the US and stored there.
If you are logged in to Facebook, Facebook can immediately assign your visit to our website to your Facebook profile. If you interact with the plugins, for example, click the “Like” button or leave a comment, this information is also transmitted directly to a Facebook server and stored there. The information will also be published on your Facebook profile and displayed to your Facebook friends.
The data processing operations described are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of the legitimate interests of Facebook in the display of personalized advertising, to inform other users of the social network about your activities on our website and to tailor-made the service.
If you do not want Facebook to directly link the data collected via our website to your Facebook profile, you must log out of Facebook before visiting our website. You may also object to the future loading of the Facebook plugins, and thus the data processing operations described above, with add-ons for your browser, e.g. with the script blocker “NoScript” (http://noscript.net/).
Based in the US, Facebook Inc. is certified for the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and settings options for the protection of your privacy, please refer to the privacy policy of Facebook:
http://www.facebook.com/policy.php

9) Online Marketing
Use of Google AdWords Conversion Tracking
This website uses the Google AdWords online advertising program and, as part of Google AdWords, Google LLC conversion tracking, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). We use the offer of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more interesting to you and to achieve a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on a Google-served AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired yet, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked through AdWords advertisers’ websites. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users. If you do not want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in a targeted advertising gem. Art. 6 para. 1 lit. f DSGVO.
US-based Google LLC is certified to the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
For more information about Google’s privacy policy, visit the following Internet address: http://www.google.com/policies/privacy/
You can permanently deactivate cookie cookies by blocking them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
http://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be used or can only be used to a limited extent if you have deactivated the use of cookies.

10) Web analysis services
Jetpack (formerly WordPress.com stats)
This offering uses the web analytics service Jetpack (formerly WordPress.com Stats) operated by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110-4929, USA, using the tracking technology of Quantcast Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA. With the help of Jetpack, based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes pursuant to Art. 6 para. 1 lit. f DSGVO pseudonymised visitor data collected, evaluated and stored. From this data, pseudonymised usage profiles can be created and evaluated for the same purpose. Jetpack uses so-called. Cookies, so small text files that are stored locally in the cache of the Internet browser of the site visitor. These cookies are used, among other things, to recognize the browser, thus enabling a more accurate determination of the statistics. The IP address of the user participates in the information collected, but is pseudonymised immediately after collection and prior to its storage in order to exclude a personal relationship.
The information generated by the cookie about your use of this website (including the pseudonymized IP address) is transmitted to a server in the USA and stored there in order to safeguard the above interests.
Automattic Inc., based in the US, is certified to the US European Privacy Shield, which ensures compliance with the level of data protection in the EU.
In order to counter data collection and storage of your visitor data for the future, you can use the following link to obtain an opt-out cookie from Quantcast, which will prevent future visitor data from your browser from being collected and stored at Jetpack: http: // www .quantcast.com / opt-out
The opt-out cookie is set by Quantcast.

11) Retargeting / Remarketing / Referral Advertising
Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing to advertise this site on Google’s search results, as well as third party websites. Provider is the Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Processing is based on our legitimate interest in optimally marketing our website in accordance with Art. 6 para. 1 lit. f DSGVO.
Any further processing will only take place if you have agreed with Google that your Internet and App Browsing history will be linked to your Google Account by Google and information from your Google Account will be used to personalize your ads on the web consider. In this case, when you log in to Google during the page visit of our website, Google uses your data along with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, Google will temporarily associate your personal information with Google Analytics data to create audiences.
You can permanently disable the setting of cookie cookies by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to find out about setting cookies and how to make settings. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website.
US-based Google LLC is certified to the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
Further information and the privacy policy regarding advertising and Google can be viewed here:
http://www.google.com/policies/technologies/ads/

12) Tools and Miscellaneous
12.1 Google Customer Reviews (formerly Google Certified Merchant Program)
We partner with Google LLC as part of the Google Customer Reviews program, which is the Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). The program gives us the opportunity to request customer reviews from users of our website. When you shop on our website, you will be asked if you would like to participate in a Google email survey. If you have given your consent in accordance with Art. 6 para. 1 lit. To issue a DSGVO, we will forward your email address to Google. You’ll receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. The review you submit will then be summarized with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard, as well as being used for Google seller ratings.
You can revoke your consent at any time by sending a message to the Data Controller or to Google.
US-based Google LLC is certified to the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
For more information about Google’s privacy policy associated with the Google Customer Reviews program, please visit the following link: https://support.google.com/merchants/answer/7188525?hl=en
For more information about Google Seller ratings privacy, visit this link: https://support.google.com/adwords/answer/2375474
12.2 Google Maps

12.2 Google Maps
On our website, we use Google Maps (API) from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually display geographic information. The use of this service will show you our location and facilitate your arrival.
When you visit any of the subpages where the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to Google’s servers in the United States and stored there. This is done regardless of whether Google provides a user account that you are logged in to, or if there is no user account. When you’re logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data (even for non-logged-in users) as usage profiles and evaluates them. According to Art. 6 (1) (f) of the GDPR, such an evaluation is based on the legitimate interests of Google in the display of personalized advertising, market research and / or tailor-made design of its website. You have a right of objection to the formation of these user profiles, and you must comply with this to Google.
US-based Google LLC is certified to the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
If you disagree with the future transmission of your data to Google when using Google Maps, you can also disable the Google Maps web service completely by turning off the JavaScript application in your browser. Google Maps and the map display on this website can not be used.
Google’s Terms of Use can be viewed at http://www.google.com/intl/en/policies/terms/regional.html, and the additional Google Maps Terms of Service can be found at https://www.google.com/intl /de_US/help/terms_maps.html
For details on privacy related to the use of Google Maps, please visit the Google Privacy Policy: http://www.google.com/intl/en/policies/privacy/
12.3 Google Web Fonts
This site uses so-called web fonts provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) for consistent font representation. When a page is called, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.
To do this, the browser you use must connect to Google’s servers. As a result, Google learns that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If your browser does not support web fonts, a default font will be used by your computer.
US-based Google LLC is certified to the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s Privacy Policy: https://www.google.com/policies/privacy/

13) Rights of the person concerned
13.1 The applicable data protection law grants you comprehensive data protection rights (information and intervention rights) to the person responsible with regard to the processing of your personal data, about which we inform you below:
– Right of access according to Art. 15 GDPR: In particular, you have a right to information about the personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data has been disclosed or will be planned storage period or the criteria for determining the storage period, the right of rectification, deletion, limitation of processing, objection to the processing, complaint to a supervisory authority, the origin of your data, if they were not collected by us, the existence of automated decision-making, including profiling and, where appropriate, meaningful information about the logic involved and the scope involved and the intended effects of such processing, as well as your right to be informed, which guarantees pursuant to Art. 46 GDPR when forwarded Your data to third countries;
– Right to correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
– Right to cancellation pursuant to Art. 17 DSGVO: You have the right to demand the deletion of your personal data if the requirements of Art. 17 (1) GDPR are met. However, that right does not apply, in particular, where the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the pursuit, exercise or defense of rights;
– Right to restriction of the processing according to Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data, as long as the correctness of your data, which you contested, is checked, if you refuse a deletion of your data due to inadmissible data processing and instead require the restriction of the processing of your data, if you need your data for the assertion, exercise or defense of legal rights, after we no longer need these data after purpose or if you have objections based on your particular situation, as long as it is not certain, if our legitimate reasons prevail;
– Right to information in accordance with Art. 19 GDPR: If you have the right to rectify, delete or limit the processing to the person responsible, he / she is obliged to rectify or delete the data to all recipients to whom the personal data relating to you have been disclosed or limitation of processing, unless proving to be impossible or disproportionate. You have the right to be informed about these recipients.
– Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible, as far as this is technically feasible ;
– Right of revocation of granted consent pursuant to Art. 7 para. 3 DSGVO: You have the right to revoke consent once granted in the processing of data at any time with effect for the future. In the case of withdrawal, we will delete the data concerned immediately, as far as further processing can not be based on a legal basis for consentless processing. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation;
– Right to appeal under Art. 77 GDPR: If you believe that the processing of personal data concerning you is contrary to the GDPR, you have the right to complain to a supervisory authority, in particular in any other administrative or judicial remedy the Member State of your whereabouts, your place of work or the place of the alleged infringement.

13.2 OPPOSITION RIGHT
IF, IN THE CONTEXT OF INTEREST ACCOUNTABILITY, WE PROCESS OUR PERSONAL DATA BASED ON OUR MAJOR LEGITIMATE INTEREST, YOU HAVE ANY PRESENT RIGHT TO SUBMIT AGAINST THIS PROCESSING FOR CONSEQUENCES WITH EFFECT ON THE FUTURE FOR REASONS OBTAINED FROM YOUR SPECIFIC SITUATION.
MAKE USE OF YOUR OPPOSITION RIGHT, WE FINISH THE PROCESSING OF THE AFFECTED DATA. FURTHER PROCESSING REMAINS SUBJECT TO EXERCISE WHEN WE MAY PROVIDE IMPERATIVE REASONABLE REASONS FOR PROCESSING WHICH EXCEED ITS INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE PRESENTATION, EXERCISE OR DEFENSE OF LEGAL CHARGES.
IF YOUR PERSONAL DATA IS PROCESSED BY US TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO INTRODUCE ANY CONTESTING AGAINST THE PROCESSING OF YOU OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OPPOSITE AS DESCRIBED ABOVE.
MAKE USE OF YOUR CONTEST RIGHT, WE FINISH THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ACCEPTANCE.

14) Duration of storage of personal data
The duration of the storage of personal data is based on the respective legal retention period (eg commercial and tax retention periods). After the deadline, the corresponding data are routinely deleted, if they are no longer required to fulfill the contract or to initiate a contract and / or on our part no legitimate interest in the re-storage persists.