RED Provocation or new design direction for watches?
„Black-and-white – for me it seems to be a dead combination“, says Alexander Shorokhov.
„It is like the black-and-white television of the ’50s. People are yet versatile and vivid and
want to live in a multi-coloured world“, he added.
The brand „Alexander Shorokhoff“ is already known in the watch industry for its extraordinary, avant-garde and colourful creations. Watch models like the “Miss Avantgarde“and “Babylonian“have been nominated for the German Design Award. In 2015
“Barbara” was awarded by a “Special Mention”.
During the watch exhibition “Baselworld 2016” Mr. Shorokhov wants to strike a new path under his main concept “Art on the wrist” and raise the tone of his design to a new level. He will present his well-reasoned concept – “RED“. Red is a multi-layered colour arousing emotions, exuding warmth and love, standing for beauty as well as for power and strength, even causing rage with people or making them furious. “The most perfect colour is red” were Goethe’s words in his theory of colours. The new created collection by “Alexander Shorokhoff” definitely underlines this statement.
“The total red is not a slip. It is an emotional and philosophical guidepost running through all three lines of the brand“ said Mr. Shorokhov. In order to show the manifold facets of red he is working with different combinations, colour schemes and hues. His aim is not a provocation but the complement and perfection. [more…]
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