Transparent and respectful
Dear Alexander Shorokhoff watch fans,
The brand “Alexander Shorokhoff” has developed enormously in the last years. With a great increase in value, it now enjoys a high level of recognition. This makes us proud of our team and our exceptional collection.
The creative designs and intensive handwork must therefore also be rewarded with appropriate prices. Accordingly, we will increase our prices in small steps in the next 5 years and grow in 2022 with a maximum of up to about 10% in prices. The first increase will take place already from 07. January 2022.
With full respect to our customers, we would like to offer you transparency! There are enough reasons for the price change: drastic increase of energy, transport, material and labor costs, but especially the significant increase in value of the very tightly calculated handmade watches of “Alexander Shorokhoff”.
In order not to surprise you with it from one day to the next, we would like to inform you about it already now, to give you enough time to buy your favorite model still at old conditions.
We sincerely hope that you will honor this decision.
Stay healthy and happy.
Your AS Team